Services & Pricing

What's Included.
What It Costs.

One engagement model. Two stages as your campaign scales. A month-to-month retainer — no long-term contract, no shared leads, no mystery about what you're paying for.

Book a Discovery Call How It Works
Engagement Stages

Start with Pilot.
Scale when the data is there.

Ad spend is client-funded separately and runs under your Google Ads account. You own the account and the data from day one.

Month 1+ Performance Retainer — Pilot

Get campaigns live and start collecting real data

The Pilot stage is built to validate your market, establish baseline CPCs, and start generating inbound calls within 14 days of kickoff. Everything is set up right the first time — no patchwork fixes later.

$1,500/mo retainer + $500 one-time setup fee
Recommended ad spend: $1,000–$1,500/mo — client-funded, runs under your account
Google Search Ads — campaigns built and managed in your Google Ads account
Call tracking number — every call attributed, recorded, and logged to your campaign
Branded landing page — built for conversions in your market, not a generic template
Weekly Revenue Scorecard — calls, qualified calls, booked appointments, cost per booked appointment, every Monday
30-day out clause — month-to-month, no lock-in
Book a Discovery Call
Month 3+ Performance Retainer — Scale

Increase volume once cost-per-booking is proven

Once the Pilot produces a reliable cost-per-booked-appointment, the Scale stage expands keyword coverage, increases ad spend, and extends the campaign into additional service areas or seasonal demand clusters.

$2,000–$2,500/mo retainer — no setup fee at this stage
Recommended ad spend: $2,000–$3,000/mo — client-funded, same account
Everything in Pilot — all deliverables carry forward
Expanded keyword sets — additional service lines and seasonal demand clusters (mosquito, termite, rodent) added to the campaign
Bid strategy optimization — shift from manual CPC to target CPA once enough conversion data is collected
30-day out clause — same terms, month-to-month
Check Your Market
Month 3+ Add-On

More calls won't help
if you're losing them at the phone.

The RevOps Add-On installs automations inside your business to convert calls that would otherwise fall through — missed calls, unsold estimates, jobs without a review. Available after Month 3, not sold standalone.

Add-On RevOps Package
+$500–$750/mo
added to your active retainer
Available Month 3+
Missed-call SMS — 90 seconds. When a call goes unanswered, an automated text fires to the caller within 90 seconds. Most competitors won't call back for hours.
Estimate follow-up sequence. Three-touch automated sequence over 7 days for unsold quotes. Most jobs that don't close on the first estimate are lost to silence — this fixes that.
Post-job review generation. Automated SMS after a completed job prompts the customer to leave a Google review. Review volume compounds over time and directly affects organic visibility.

Why Month 3+? The RevOps Add-On runs on your call tracking data. By Month 3, there's enough volume to know which sequences need tuning and which job types close fastest. Deploying it on Day 1 with no data is guesswork — deploying it at Month 3 is a system.

Important Note

Ad spend is yours.
The account is yours.

The retainer covers campaign management, call tracking, landing page, and the Weekly Revenue Scorecard. Ad spend is separate — it runs directly through your Google Ads account, billed by Google, visible to you at all times.

You own the account

Campaigns are built inside your Google Ads account, not ours. If we ever part ways, you keep the campaigns, the data, and the history. Nothing is locked behind our login.

You control the spend

Ad spend is billed directly by Google to your payment method. We manage the campaigns, but you see every dollar. No markup on ad spend, no hidden media fees.

30-day out. Always.

Give 30 days' notice at any time and the engagement ends. No cancellation fee. No penalty. The account and all data stay with you.

Common Questions

Pricing questions
answered directly.

No. The retainer covers campaign management, call tracking, landing page, and reporting. Ad spend is separate and runs directly through your Google Ads account, billed by Google. We don't touch your ad budget — we manage the campaigns that spend it.
Keyword research, campaign build, ad copywriting, call tracking configuration, and landing page build. This is the one-time work required to launch correctly. After that, the monthly retainer covers ongoing management, optimization, and weekly reporting.
No. Month-to-month with a 30-day out clause. Give 30 days' notice at any point and the engagement ends. We don't believe in locking clients into contracts — if the campaigns are working, you'll want to stay. If they're not, you should be able to leave.
Month 3 is the earliest we recommend it. By then, you have call volume data showing which times see the most missed calls, which job types get quoted but not closed, and whether reviews are being collected consistently. The RevOps Add-On is more effective with 60+ days of real campaign data behind it.
$1,000/mo is the practical floor for most Florida pest control markets. Below that, Google won't have enough daily budget to show your ads consistently during peak search hours. In higher-CPC markets like Miami or Fort Lauderdale ($15–$18 avg CPC), $1,500/mo gives you better daily coverage. We'll tell you the realistic number for your specific market on the discovery call.
Get Started

15 Minutes.
See What Your Market Can Do.

We'll audit your market, confirm the realistic CPC range, and walk through what the Pilot stage looks like for your area. No pitch deck. No pressure.

Book a Discovery Call