Florida Pest Control

Google Ads for Florida
Pest Control Operators.

We run Google Search campaigns, install call tracking, and send you a Weekly Revenue Scorecard every Monday — calls, booked appointments, and cost per booked appointment. You own the account. Campaigns go live in 14 days.

Book a Discovery Call How It Works
14 Days To live campaigns
$15.90 Avg CPC, Miami/Broward
30-Day Out clause
Weekly Revenue Scorecard
The Florida Market

Florida pest control is a
year-round, high-LTV market.

The demand is there. The ad inventory is there. Most operators just aren't capturing it because their Google campaigns are either nonexistent or built wrong.

Year-round

No slow season

Florida pest control demand runs 12 months. Winter volumes hold at 75–85% of summer peak — the seasonal cliff that kills cash flow in other states doesn't exist here.

~1,000/day

New residents moving in

Approximately 1,000 new Florida residents arrive daily per U.S. Census Bureau data. Each new household is a potential new customer — most in homes that have never been treated.

$3K–$12K

Lifetime value per customer

At $50–$100 per month for 5–10 years, a single recurring pest control customer is worth $3,000–$12,000 over their lifetime. Annual retention runs 75–85% for operators running the right follow-up systems.

$15.90

Average CPC, Miami/Broward

Pest control CPCs in South Florida average $15.90, with mosquito control trending +177% over the past 3 months. The searches are happening — the operators bidding on them effectively are winning the market.

3 species

Triple termite threat

Florida hosts Formosan, subterranean, and drywood termites simultaneously — a combination found in no other state. U.S. termite damage exceeds $5 billion annually, with a significant portion concentrated in Florida.

12 markets

Open across Florida

Fort Lauderdale is our primary pest control launch market. We work with operators across all 12 Florida markets — one operator per area to keep our focus on results, not volume.

What We Do

Everything in the campaign.
Nothing you don't need.

The Performance Retainer is built for independent pest control operators — 1–10 trucks, owner-operated, done with Angi and tired of paying for clicks that don't book.

Included

Google Search Ads

Campaigns built and managed inside your Google Ads account. You see every dollar of spend, every keyword, every bid. The account is yours — we're just the team running it.

Included

Call Tracking & Attribution

A tracked call tracking number tied to your campaigns. Every inbound call logged, attributed to its ad, and reviewed for conversion. You know which keywords are booking jobs — not just generating calls.

Included

Weekly Revenue Scorecard

Every Monday: calls received, qualified calls, booked appointments, cost per booked appointment. One number that tells you whether the campaign is worth keeping. No click reports. No vanity metrics.

Included

Branded Landing Page

A conversion-optimized landing page built for your business and your market. Not your homepage — a page built to turn a search click into a booked call. Updated as campaigns evolve.

Month 3+ Add-On

Missed-Call SMS

When a call goes unanswered, an automated text fires within 90 seconds. You're under a house spraying — the homeowner still gets a response before they dial your competitor.

Month 3+ Add-On

Estimate Follow-Up + Reviews

Three-touch automated sequence for unsold estimates over 7 days. Post-job SMS that prompts Google reviews after every completed service. Both activate with the RevOps Add-On at Month 3+.

See Full Pricing →

Pilot: $1,500/mo + $500 setup. Campaigns live in 14 days.

The Pilot stage includes Google Search Ads, call tracking, a branded landing page, and a Weekly Revenue Scorecard. Ad spend is client-funded separately ($1,000–$1,500/mo recommended). 30-day out — month-to-month, no lock-in. You own the account and everything in it from day one.

Book a Discovery Call
Florida Markets

Fort Lauderdale first.
All 12 markets available.

Fort Lauderdale/Broward is our primary pest control launch market. We work with pest control operators across all 12 Florida markets — one operator per area keeps our focus where it belongs.

Fort Lauderdale Miami Boca Raton Orlando Tampa Sarasota Fort Myers Naples Jacksonville Gainesville Lakeland Tallahassee
Common Questions

What pest control operators
ask us first

Most pest control operators who've tried Google Ads ran campaigns with no call tracking, no conversion data, and no way to know which keywords were actually booking jobs. They were optimizing for clicks, not appointments. What we build tracks every call back to its ad, keyword, and outcome — and the Weekly Scorecard tells you whether the cost per booked appointment is worth it. When you can see that clearly, you can optimize it.
In South Florida markets at $1,000–$1,500/mo ad spend, most operators see 15–30 inbound calls per month at launch, with 40–60% converting to booked appointments depending on how quickly they answer and follow up. Exact projections depend on your market, service type, and landing page conversion rate. We'll model this specifically for your market on the discovery call.
No. The retainer is $1,500/mo for campaign management, call tracking, landing page, and reporting. Ad spend is separate and runs directly through your Google Ads account, billed by Google. We manage the campaigns — we don't touch your ad budget. No markup on ad spend, ever.
No. Month-to-month with a 30-day out clause. Give 30 days' notice at any point and the engagement ends. The account, campaigns, and all data stay with you. We don't believe in locking clients in — if the campaigns are working, you'll stay because they're working, not because leaving is expensive.
A Google Ads account (new or existing — we can help set one up), a dedicated budget for ad spend, your service areas and phone line, and about 30 minutes of your time in the first week for the onboarding call. We handle the build. You handle the calls when they start coming in.
Right now, we're focused exclusively on Florida. That focus isn't a limitation — it's why we know the CPC ranges, the seasonal patterns, and the competitive landscape in South Florida better than a generalist agency ever could. If you're in Florida, you're in the right place.
Get Started

15 Minutes.
See What Your Market Can Do.

We'll audit your market, confirm the realistic CPC range, and walk through what the Pilot looks like for your area. No pitch deck. No pressure.

Book a Discovery Call