The Process

From Audit to Live Campaigns in 14 Days

Five steps. No surprises. Campaigns running in two weeks. Revenue Scorecard in your inbox every Monday from day one.

Step by Step

The Engagement Start to Finish

Here's exactly what happens — from signed agreement to first weekly report.

Week 1 — Audit

We Review Everything Before We Touch Anything

We audit your existing Google Ads account (or note that you're starting fresh), your Google Business Profile, your website, and any landing pages you're currently running. We document baseline metrics: current cost-per-lead, call volume, click volume, and any campaigns that have run before.

You get a written audit summary. Not a sales document — a plain breakdown of what's working, what's broken, and what the campaign will target first.

What you need to provide: Google Ads account access (or confirmation you want us to create one). Google Analytics and Google Business Profile access. Confirmation of service areas and primary pest types.

Week 1–2 — Setup

Tracking Infrastructure Before the First Dollar of Ad Spend

We build your branded landing page optimized for pest control search intent in your service area. We install a call tracking number on every traffic source — Google Ads, Google Business Profile, Thumbtack, and organic website traffic. Each channel gets a unique number.

Conversion tracking is configured in Google Ads so the algorithm knows what a qualified call looks like. The weekly Revenue Scorecard dashboard is set up and connected to your campaign data.

Why this matters before launch: If call tracking isn't in place before campaigns go live, you lose the first 30 days of attribution data. That data is what tells you which keywords are producing calls and which are wasting budget.

Week 2 — Launch

Campaigns Go Live Targeting Your Market

Google Search campaigns go live with a structure built around the pest control keyword clusters with the highest intent and the most favorable CPC in your market. In the Miami/Broward market, mosquito control ($4–$17 CPC, currently surging 177% in 3-month trend) is the standout launch cluster. General pest, roach, and bed bug campaigns run alongside it.

The landing page is live. Tracking is confirmed. The first calls can come in within hours of campaign activation.

Ad spend minimum: $1,000–$1,500/month is the floor for generating enough click volume to optimize in this CPC environment. Below that, the algorithm doesn't get enough data to improve. We'll tell you the same thing regardless of what you want to spend.

Ongoing — Optimize

The Campaign Gets Tighter Every Week

Every week: keyword-level performance review, bid adjustments based on what's converting, negative keyword additions to stop wasting spend on irrelevant searches, ad copy testing, and landing page conversion rate monitoring.

The campaign doesn't plateau at week 3 and stay there. It improves continuously based on what the call tracking data shows. Keywords that produce calls get more budget. Keywords that burn money get removed or restricted.

What we optimize toward: Cost per booked appointment — not cost per click. The goal is filled trucks, not website traffic.

Every Monday — Report

The Revenue Scorecard. Every Monday. No Chasing.

Every Monday morning, the Revenue Scorecard lands in your inbox. Five numbers: total calls received, qualified calls (90+ second duration), booked appointments, cost per booked appointment, and ad spend consumed for the week. Week-over-week trend included.

A monthly 30-minute optimization call reviews the scorecard together and documents the next action items. You always know exactly what the budget is producing.

If the numbers aren't moving in the right direction, we tell you why and what we're changing. We don't report on impressions and hope you don't notice.

Your Side

What We Need From You

The engagement is low-friction on your end. Here's the full list of what we need to get started.

Required at Signing

Google Ads Account Access

We manage campaigns under your account — not ours. You own the data, the history, and the account when the engagement ends. If you don't have an account, we set one up under your name.

Required at Signing

Ad Spend Budget

Ad spend is funded directly by you through your Google Ads account. The minimum viable budget for the Miami/Broward market is $1,000–$1,500/month. You control the budget cap — we optimize within it.

Required at Signing

Google Analytics & GBP Access

Google Analytics for website conversion tracking. Google Business Profile to set up LSA (Local Services Ads) and manage reviews. Both are connected during Week 1 setup.

Required at Signing

Service Areas & Key Pest Types

The ZIP codes or cities you service, your primary pest types (general household, termite, mosquito, rodent, bed bug), and any services you don't offer. This shapes the campaign targeting from day one.

Required at Signing

An Existing Phone Line

We install a call tracking number that forwards to your existing business line. Your number doesn't change. Calls come in through the tracking number, get attributed, and connect to your phone.

Month 3+ (If Adding RevOps)

Permission to Text Customers

For the missed-call SMS and estimate follow-up automation, we need confirmation that your customer intake includes SMS consent. We'll advise on a compliant opt-in if you don't already have one.

Pricing

What You Pay. What You Own.

Monthly retainer covers management. Ad spend is funded by you directly. You own the account, the landing page, and the data.

$1,500
Pilot Retainer / Month

Covers Google Ads management, call tracking setup, landing page, and weekly scorecard. $500 setup fee for new engagements (waived on trial-to-retainer conversions).

$1,000+
Ad Spend / Month (Yours)

Funded directly through your Google Ads account. You control the budget cap. We optimize within it. The minimum viable budget in the Miami/Broward market is $1,000–$1,500/month.

30-Day
Out Clause

Cancel with 30 days notice after the first month. No long-term lock-in. Month-to-month after the pilot.

What You Own

The Account, the Page, and the Data Are Yours.

Campaigns run under your Google Ads account. The landing page is built under your domain. Call recording data and campaign history belong to you. If the engagement ends, you keep everything — account history, the page, the data. Most agencies own the account and take it with them when you leave. We don't.

Common Questions

Questions About How It Works

Typically 14 days from signed agreement and receipt of account access. Week 1 covers the audit and setup. Week 2 covers campaign build and launch. First calls can come in within hours of going live.
No. If you have one, great — we audit it and build from there. If you don't, we create one under your Google account during Week 1 setup. Either way, the account is yours from day one.
Let us know and we'll pause. You stop being charged ad spend immediately when the campaign pauses. The retainer is month-to-month — if you need to pause for the month, give us 30 days notice per the out clause.
At $1,000–$1,500/month ad spend in the Miami/Broward market with a volume-weighted average CPC of ~$15.90 and a 7% landing page conversion rate, you can expect 4–9 qualified calls per month in the pilot stage. Volume grows as the campaign optimizes and the algorithm improves targeting. We put the actual projection in writing before you sign.
Month 3 at the earliest. The RevOps Add-On (missed-call SMS, estimate follow-up, review generation) makes sense once the Pilot is benchmarked and producing consistent calls. Adding automation before the call volume is stable creates noise without signal. We'll tell you when we think the timing is right.
Ready?

15 Minutes.
See What Your Market Can Do.

We'll walk through your service area, show you the keyword data, and tell you exactly what to expect from a campaign in your market. No pitch deck. No pressure.

Book a Discovery Call